‍Brand New Design, with BEAMS!

We are happy to announce the launch of our latest partner – BEAMS!

We are providing BEAMS, a leading specialty shop established in Japan that is world renowned for its iconic collaborations, with the brand new version of our popular online fitting service. 

【 Comments from our Designers 】

Our brand new design was created by a collaboration with 6 product designers.

Based on the insights gained from user interviews and data analysis, each designer has provided UI design & interaction plans. Then we have extracted the best ideas, and merged them into one concept which gave birth to our brand new designed Virtusize.

Enjoy our new Virtusize, where you can experience the best fashion journey with a flawless design.

Introducing:

1. Online fitting, With increased convenience
2. Recommending your best fit
3. Online Wardrobe, Create your own fashionable catalogue online 
4. Compare with everyday items

【 Product Details 】

1. Online fitting, With increased convenience
   
   

Smoother Item & Silhouette comparison

We are proud to introduce the latest updates to our iconic features: “Compare with your body” and “Compare with an item you own.” From our newly designed Virtusize, you can switch between these compare views easier than ever before to find the perfect fitting item. 

Icons on the top of the screens show items registered in the “Virtusize Wardrobe,” giving you access to their past purchases with just a single click.

2. Recommending your best fit

Size recommendations based on 2 silhouettes

The size buttons on the bottom of the Virtusize window displays every product size. 

Based on past purchase history and personalized silhouettes, Virtusize will recommend the size that is closest to the item you already own, or based on a personal body silhouette. We offer a simple yet thorough size recommendation platform that leaves any kind of shopper satisfied.

3. Online Wardrobe, Create your own fashionable catalogue online 
   
   

Organize your virtual wardrobe, From any shop you wish to

The Virtusize wardrobe is your own virtual wardrobe where you can manage your own favorite collections.

Once purchases are made on a Virtusize partner site, items are automatically registered to the shopper’s Virtusize Wardrobe. Users can also add items they liked during their shopping journey to their virtual wardrobe and refer back when they are ready to make the purchase.

Item Descriptions, Get the info whenever you like

In our new design, you’ll find details about the product such as the material, the model info, brand sizing guidance and more all in one space. These features all live inside our app and can be added to your product pages with minimal effort to you.

4. Compare with everyday items

Know your future trusted companion before you buy

It’s important to know beforehand if your new items will actually be useful to your daily life. Virtusize provides a wide variety of everyday item silhouettes to help you make purchasing decisions faster and easier. Compare a bag or wallet with everyday items to find out which one is most suitable for you!

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■【About BEAMS】

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The first BEAMS shop opened in February 1976, situated subtly inside of a building that later entirely became the current menswear flagship, BEAMS HARAJUKU. To this day, BEAMS is a privately-owned company headquartered in Tokyo, Japan, with most of its approx. 150 stores widely spread across Japan, while its international locations include Taipei, Hong Kong, Beijing and Bangkok.

■【 About Virtusize 】

Introducing our CXO (Chief Experience Officer) Zelia Sakhi

Leading the Virtusize design team, CXO (Chief Experience Officer) Zelia Sakhi has experience from the cutting-edge of Europe’s digital revolution working with world leading companies such as Amazon, IKEA and Volvo, winning numerous prestigious awards along the way. Zelia was honored to be selected to judge Cannes Lions in both 2016 and 2019.

Just like a “real” fitting experience and even more...

Virtusize continues to provide the most accurate personalized silhouettes on the market based on our body prediction algorithms and offers one of the most realistic online fitting experiences. Our mission is to support online shoppers with the best customer experience through Virtusize, and in order to do so we believe that constant service updates are essential. And today, Virtusize is back with a brand new design that puts our shoppers first.

In its latest version, Virtusize applies a shopper centric UX that has been carefully developed with the help of hundreds of in-depth user interviews and surveys conducted by the VS product design and data science teams.

But what is shown to users in the app is only part of what Virtusize has updated in the new version. Virtusize has further strengthened its machine learning driven size recommendation engine and added further image recognition AI capabilities. Virtusize continues to add to its smart tagging taxonomy, some of which are completely unique and proprietary to Virtusize! In addition, Virtusize has added a layer of AI functionality that determines how an item is intended to fit, in fashion-specific terms such as tightness or the brand’s general guidance to its shoppers. This helps greatly when determining the recommended size of any given product.

◆ Please go to BEAMS to try brand new Virtusize!

◆ Please contact us from HERE for inquiries on this article.